But mostly, Dan Murray thinks, it’s that it takes a demonstration to understand the value. “People can’t know what they need until they see it in context,” he says.

Ah, the paradox.

That difficulty in explaining the value of visual analysis actually helps explain the value.

You don’t have to know what you’re looking at in the beginning.

“You just evolve as you work with it,” Dan says.

“I often start with a notion but often get a result completely different from what I thought I would.”

Stalking the why: selling visual analysis | datadoodle